The Orient Story
timeless craftsmanship for over 70 years
The Heart of Every Moving Moment
As the premier authorized retailer of Orient Watch in North America, Orient Watch USA has been providing customers with the best access and service of the historical and world-renowned brand.
Our mantra is to honor the traditions of Orient Watch, while sharing how meticulous Japanese timekeeping can be both exceptional and affordable. We are honored to share the passion and precision of Orient Watch's deep historical lineage with the United States and Canada, and invite you to join us on our journey.
The Story of Orient Watches
The Last of a Time
One of the hallmarks of the Orient Watch brand is its dedication to the development of the mechanical movement. While other brands may purchase their movements from a mass supplier, Orient Watch manufactures and assembles its own calibers in its factory located in Akita Prefecture, Japan. When you buy an ORIENT and ORIENT STAR watch, you know you are buying a timepiece that is crafted with the highest possible quality and precision standards using cutting-edge Japanese engineering, all at an affordable price.
Welcome to the Orient USA family. We look forward to making time.
About Us
For nearly 75 years, Orient Watch has pursued a single mission:
To offer high-quality, attainable, and innovative timepieces with enduring style. When you wear an Orient Watch timepiece, you make a bold statement that says you are the kind of person who appreciates reliability, precision, and timeless design.
Each and every Orient Watch is mechanically engineered and built in-house, ensuring precision quality and dependability. With 150 style-friendly options across our Classic, Orient Bambino, and Sports lines - as well as the luxurious and refined look of Orient Star - there is truly a watch for everyone and for every occasion.
Every second of your life is an opportunity to create everlasting memories and milestones. An Orient Watch on your wrist is a timeless icon that can share and enrich those "Moving Moments" along your journey.
A Look Back
The origin of the Orient Watch Company dates back to 1901 when Shogoro Yoshida opened 'Yoshida Watch Shop' in Ueno, Taito, Tokyo, Japan. In 1912, Yoshida expanded his business and began producing gold wristwatch cases. By 1920, 'Toyo Tokei Manufacturing was established as a table clock manufacturer.
In 1950, the company was incorporated under the name 'Tama Keiki Company,' mass-producing their first wristwatch called 'New Orient.' After its initial success, the company changed its name to 'Orient Watch' in 1951. In that same year, Orient Watch debuted the 'ORIENT STAR,' and quickly gained notoriety among popular luxury watches.
By the 1970s, the Quartz Crisis brought many watchmakers to an impasse. While many raced to change their products to cheaply made battery-powered options, Orient Watch held true to its global mission of creating a timepiece that outlasts all others. Today, Orient Watch remains devoted to its core values and continues to perfect their craft of exquisite watchmaking.
Other Important Milestones in Orient Watch History
- The 'Dynamic' in 1957
- 'Calendar Auto Orient' in 1964 - Orient Watch's first diver watch
- 'Fineness' in 1967 - The thinnest automatic wristwatch with day and date calendar function in the world
- That proud tradition continues as Orient Watch is now a wholly-owned subsidiary of the Seiko-Epson Corporation joining in Seiko- Epson's global mission to enrich communities and connect to people using precision technologies.
OrientWatchUSA.com is proud to be the official authorized North American retailer of this classic brand. Whether you need a dress watch, a dive watch, or just that classic timepiece that will last for generations, Orient Watch has a perfect choice for you.