THE ORIENT STORY

Timeless craftsmanship for over 75 years

The heart of every moving moment

As the premier authorized retailer of Orient Watch in North America, Orient Watch USA has been providing customers with the best access and service of the historical and world-renowned brand.

Our mantra is to honor the traditions of Orient Watch, while sharing how meticulous Japanese ingenuity can be both exceptional and affordable. We are honored to share the passion and precision of Orient Watch's deep historical lineage with the United States and Canada, and invite you to join us on our journey.

The story of Orient Watch

While the history of Orient Watch can be traced back to 1901, the true origin of the brand begins in 1951 with the introduction of the Orient Star watch. By the 1970s, the Quartz Crisis brought many watchmakers to an impasse. While many raced to change their products to cheaply made battery-powered options, Orient Watch held true to its global mission of creating a timepiece that outlasts all others. Today, Orient Watch remains devoted to its core values and continues to perfect their craft of exquisite watchmaking.

The last of a time

One of the hallmarks of the Orient Watch brand is its dedication to the development of the mechanical movement. While other brands may purchase their movements from a mass supplier, Orient Watch manufactures and assembles its movements in its own facilities. When you buy an ORIENT and ORIENT STAR watch, you know you are buying a timepiece that is crafted with the highest possible quality and precision standards using cutting-edge Japanese design, all at an affordable price.

For over 75 years, Orient Watch
has pursued a single mission

To offer high-quality, attainable,
and innovative timepieces
with enduring style.

Each and every Orient Watch is mechanically engineered and built in-house, ensuring precision quality and dependability.

1901

The Yoshida Watch Shop

Shogoro Yoshida opens a wholesale watch shop in Ueno, Taito, Tokyo. This modest beginning laid the foundation for what would become an international symbol of timekeeping.

1920-1934

First watches manufactured

The establishment of Toyo Tokei Manufacturing leads to the production of table clocks, gauges, and wristwatches.

1951

orient watch co. ltd

The company is renamed as ORIENT WATCH Co. Ltd. The first watch sold by the company is called "Orient Star". From here the brand would start developing and manufacturing its renowned in-house movements.